Are Advertisers Putting Us in a Trance?
When some think of the term “Hypnosis” in their mind they see old movies in which a person stares into a swirling spiral that goes around and around as the hypnotist says, “You are getting sleepy, very sleepy.” This is often then followed by the person doing the hypnotizing orders to do something that the person hypnotized would not normally do.
But is hypnotism real? Can it Play a Role in Your Business?
To begin to unpack the answers to these questions it is important to make a note. Hypnotism is often portrayed as someone controlling someone else and getting them to do things against their will. Is it possible for you to hire a hypnotist with an expertise in promotions, to put people into a waking state of sleep during which they are told to purchase what you are selling, followed by them doing this? What do you think?
The Truth About Hypnotism for Building Awareness About Your Business
Sure, it would be great if you could wave a magic wand and get people to buy your products and services, and in movies, television and entertainment streaming online, this is sometimes portrayed as a solid selling tool. But the reality is that even if you are able to actually hypnotize the viewer regarding your promoting of your wares, it has been scientifically proven that you can’t get an individual who is under hypnosis to do something that they would not do when awake. In short, you cannot get someone under control to do your bidding and make purchases from you unless the problem you solve is something that in their everyday life they have need for and might buy.
Is Hypnosis Valuable in Any Way in Marketing?
You may have heard the theory about how in a movie theater someone flashed on the screen for less than a second the image of popcorn so that the audience would subliminally get it stuck in their unconscious minds that they should buy popcorn, thereby causing them to go purchase a snack. The jury is out on whether or not this actually works. There are claims that tests have been done to show it is effective, whereas on the other side, there are marketing experts who say that it is pure hokum. Think about it this way. If flashing subliminal messages really works as a marketing tool, everyone would be doing it.
What Good Can Hypnotism do for Promoting?
If you are a marketer or a small business owner and feel deep inside that hypnotism would work well for your business, by all means do it. Go to a hypnotist and use it to help you stop smoking or even to come up with advertising ideas. Look, hypnotism is a topic that interests a lot of people, so if your market is enchanted with the idea of being hypnotized, it could become a topic of your advertising, that potentially be more effective than flashing “Buy this Now” for a millisecond!